Dahmen's Lecture

I've got to see the man knows how to sell. I could really tell that his experience in the advertising business allows him to connect with his audience. His tactic of big but short phrases captures the attention of the audience in a short time period. The parts that stuck out to me most were the statistics involving the outrageous growth of apps. I liked how he kept his thesis incredibly simple and always came back to it in each new idea. I thought his usage of examples through the different studies were compelling as well as how he incorporated the many changes in societies into his theme. Lastly, I found his last few sentences very memorable, especially the phrase that encourages us to bring the most crazy ideas out because those are the ones that no one has seen before.

My First Take

My understanding of the depth of the advertising is limited at best. To be frank, all advertising is to me is stuff on the TV and Internet that tries to convince me to buy things that I don't really need or billboards that distract me from the innocent squirrels on the corner of El Camino. Maybe that's unfair to say that, but who else runs to the kitchen for grub instead of staying to watch the same Mercedes Benz commercial again? However, that didn't stop me from signing up for this course. Because at the end of the day, not all advertisement is what I just listed above. Its the surprises that really make this course interesting. The Superbowl ads are just one example that attracts the most attention. Those ads excite me because they provide aspects that make them unique. Characteristics that break molds and stereotypes and attract audiences in ways that haven't been thought of before. To me, advertising is a chance to make a memorable and lasting image that can make an actual difference to viewers.