Print Ad
From a denotative perspective, this ad shows a bunch of different basketball players running in a line towards the hoop. However, I'm pretty sure everyone can at least recognize two players in this picture. Using our knowledge of connotation, we can see that each player represents a different era in basketball history. The picture captures the spirited and illustrious pastime that is the NBA Finals. Fans also see each player as a symbol of the greatest moments in the NBA Finals. The scenery also helps intensify this ad, especially the use of the heavy spotlight on the players.
Outdoor Ad/Billboard
This ad caught my attention because its one that made me do a double take. The billboard is extremely simple which differs from a lot of other ads that have words or attractive pictures. This advertisement sends a clear and direct message. GET IN THE GYM! The ad is effective because of the denotation and connotation are almost one in the same. Basketball can be universal and considered an exercise for all ages, race, gender, etc.
Video Ad
This Budweiser ad uses the Clydesdale horse and Dalmatian dog to almost personify human abilities. The denotation shows just two animals working out diligently. However, through connotation, we understand that the scene is reminiscent of the famous Rocky scene where he beats himself back into shape. Budweiser uses this ad to imply that their drinkers are tough and hard working. They also understand the helping one another succeed, as well as putting communion as a high priority.
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