Harley Davidson

1. Brand communities do help increase involvement with the brand because it attracts people towards one single topic of agreement. People will be of different color, background and personality, but perhaps their only similarity is the Harley Davidson bikes. Also, being around people of that same agreement will bring much appreciation for one another and the motorcycles. These communities unite as a sort of brotherhood under one brand. The larger they grow, the more recognition is brought to your brand.

2. The most telling aspect of being a part of the Posse Ride is probably the stories that each member brings to the ride. It almost gives them an aura of toughness and just a "cool factor" that benefits the reputation of the bike brand. The no whining clause only enhances that as it gives riders a strong-willed type of look. The passports also are like badges of honor to show the "perils" that the biker may go through.

3. These brand communities seem to do a lot for riders. I wouldn't try to get too involve or else it may become too controlled by the brand itself, which will only dampen the events. These riders seem to love the freedom of these rides and knowing that the brand itself is there may hamper spirits.

4. I was thinking they could use jackets that signify perhaps a status? Maybe have a leader of the day sort of thing. The leader would be the rider with the most respect.

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A Day of Tide

Helen gingerly inched herself out of bed to the sound of crickets. She carefully slipped on her warm fuzzy slippers carefully to avoid waking her husband. Peaking at the clock her brother had given her, Helen tiptoed over to her sons' room and nudged them awake for their morning practice. Her fading blonde locks bounced just above her shoulders as she made her way to the kitchen. Just like every other weekday, Helen grabbed the Frosted Flakes from the bottom drawer, along with the milk from the fridge. While there she proceeded to grab the ham and cheese, which lay in the same place that it was yesterday. She quickly made two sandwiches from the last of the Wonder Bread and placed them in tupperware. In two other plastic boxes, she packed small carrot sticks and goldfish crackers for each of her kids. She proceeded to pack the lunches into lunchboxes and added a small juice box for each, just as her sons John and Ben walked through the door.  

Helen quickly ushered her kids into the Honda Odyssey. After dropping off her kids at the soccer field, she made a quick stop at the local Safeway. There she bought fruit, a loaf of bread, as well as tonight's dinner. She returned home just as her husband was leaving for work. After a quick kiss, she began her daily morning jog with the Max, the family's Golden Retriever. As she neared the halfway point of her exercise, she ran into a neighbor. They talked of yesterday's episode General Hospital, squealing at the ridiculous stories that would be on soon. At that, Helen hurried home to put away the groceries and catch up with her soap operas.  

As the show finished, Helen began her work around the house. She went straight to her sons' room and straightened out the sheets, picking up scattered clothing on her way out. Helen then made her way to the washing machine, grabbing the Tide detergent along the way. She quickly poured some into the machine and washed the families clothing including, John and Ben's soccer socks. As the machine rumbled away, Helen pulled out the vacuum before heading back into the living room. She proceeded to vacuum the whole house, stopping only to dust her bookshelf. Next, Helen went to the kitchen and washed some of the bowls left from this morning's breakfast. Helen then placed the laundry into the dryer, along with a sheet of Bounce freshener wipe, and settled down to read her book. After the laundry was folded, she drove across the block, where she joined her afternoon book club. Helen returned home excited to read the next chapter of her book. She decided to pull out the Singer Sewing Machine to knit her sons matching bright yellow turtlenecks for the upcoming  school play. 

Helen returned home from picking up her sons from their afternoon practice after school. She started dinner which was oven baked Lasagna. She also frequently scanned her two boys to help them on today's homework.  Her husband came home just as it finished and they all had a family dinner. After dinner, they settled down to watch "Celebrity Splash." Helen tucked her kids into bed and kissed both on the forehead before they drifted off into sleep. Only then was she able to take her shower, using plenty of Dove shampoo to relieve her tensions. She slowly relaxed into her bed next to her husband and peacefully went to sleep.

I less than 3 boobies

To be frank, who doesn't like boobies? A simple three word phrase sparked attention nation-wide towards a cause much bigger than a wristband. Keep A Breast Foundation made the right moves when it came to using a product to enhance their message.

The wristbands represent a cause for the fight against breast cancer. People that purchase the products are directly contributing to research done in hopes of a cure. The bracelet itself has a "blatant" style of message that immediately attracts attention. By understanding the consumer mind, Keep A Breast Foundation was able to attract the minds of possibly one of the most important consumer; young adults. The wristband itself is pretty stylish, which immediately allows self-conscious teens to not be embarrassed to wear them. At the same time, it develops an almost risque style that teens love.

The message is great because it is short and easy to remember. By targeting a specific age group, Keep A Breast Foundation is able to spread their cause to a new generation. The product is urban enough to attract youth and is a great way to unite to fight breast cancer.

National Wildlife Federation

The National Wildlife Federation is a group that promotes the idea of protecting the environment and its wildlife. This includes warning people of global warming, protecting the habitats of animals, and sustaining natural resources. They also try to teach the youth more about the environment as it is up to them to keep the Earth safe for all its inhabitants.

Based off its website, the National Wildlife Federation has numerous aspects of social media. One of the major tabs is its blog. It contains a wide spectrum of stories and photos that talk about the environment. There also updates on the current state of certain areas and what people can do to help. These blogs are split up nicely into groups, so readers can really pick and choose what they want to help with. The site also contains lots of advertising trying to sell its kids' magazines, which will help raise awareness for the future generation.

Probably the greatest thing about the site was the AWESOME pictures. The site was neatly organized containing plenty of pictures of animals, which helps readers stay engaged. The website is very well done and isn't too crowded. Everything is just very easy to find and has plenty of information for visitors.