1. Brand communities do help increase involvement with the brand because it attracts people towards one single topic of agreement. People will be of different color, background and personality, but perhaps their only similarity is the Harley Davidson bikes. Also, being around people of that same agreement will bring much appreciation for one another and the motorcycles. These communities unite as a sort of brotherhood under one brand. The larger they grow, the more recognition is brought to your brand.
2. The most telling aspect of being a part of the Posse Ride is probably the stories that each member brings to the ride. It almost gives them an aura of toughness and just a "cool factor" that benefits the reputation of the bike brand. The no whining clause only enhances that as it gives riders a strong-willed type of look. The passports also are like badges of honor to show the "perils" that the biker may go through.
3. These brand communities seem to do a lot for riders. I wouldn't try to get too involve or else it may become too controlled by the brand itself, which will only dampen the events. These riders seem to love the freedom of these rides and knowing that the brand itself is there may hamper spirits.
4. I was thinking they could use jackets that signify perhaps a status? Maybe have a leader of the day sort of thing. The leader would be the rider with the most respect.
.
No comments:
Post a Comment