1. Nostalgia marketing is a good tool to help gain attention to your product. The advantage of nostalgia marketing is how it is able to target a specific audience group. Because of that, your company is probably going to get a lot of business from that group. However, at the same time, you may alienate groups that have no idea what that "memory" is and in turn may lose business from that group. Without the immediate reaction to younger generations, products that use nostalgia marketing could lose the edge to newer models with unique ideas.
2. Nostalgia marketing may not work for products like electronics. Products like TVs, iPods, and Blu-ray should only head in one direction. Reverting back to older models would prove useless, unless only in the style category.
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