The playhouse is obviously targeted towards girls. Colors involved with the video can be considered feminine colors like pink, purple and more pink. Only girls appear in the video and most of the actions provided in the ad exhibit a house keeping woman. These include working in the kitchen and doing the laundry.
To make it less feminine, we decided to change the music. A more rock style would help attract boys. Also, changing some of the jobs to a involve boys could help. This means adding sports and other things. Switching up the "roles" and having actual boys in the video also prevents stereotyping. Having them do things together like washing the dishes or clothes eliminates negative stereotypes. Actually having a boy in the video also projects them as a family instead of simply a woman at home taking care of the house.
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