Interruptive Advertisement - a pain in the cheeks?

The greatest example of interruptive advertisement is probably popups and Youtube videos. All of us have watched a video on Youtube only to be stopped before it starts by a 5-10 second ad. It does get irritating after awhile, even though there's the skip button that is allowed. I recently found an Ad Blocker that stops all those ads. (easily found on the Google Chrome web store) However, getting an Ad Blocker isn't the problem. The problem lies in use of these advertisements that inhibit time that users have. While it is understandable that Youtube uses ads to pay for their video usage, it shouldn't come at the expense of viewers.

At the same time, these ads are Youtube aren't the worse thing ever. What could help is actually monitoring the sort of ads that go to specific videos. For instance, if I'm watching a sports clip, I'd rather not watch something about women's soap. If I were required to watch an ad, why can't I watch something about buying a sports TV package or new shoes? These ads would actually make the connection between what we're watching on the video and the ad. I would consider it a smarter marketing tool because you have a target audience in sight, instead of making a reputation of a nuisance.

Ads are always going to be a part of business. While many see it as a pain, its a necessary negative to keep positives in our lives. We always want things that are free and I'd rather watch a few seconds of boredom than have no video or TV at all...