The radio ad produced more of a challenge as the visual aspect isn't available. Because of that the emphasis on the sound of the bug was heightened. We chose to have the radio ad to be shorter (so it wouldn't be too annoying) and had a group of friends just talking. All of a sudden, they stop because a bug is buzzing around them and they all start trying to swat it away, eventually slapping each other in the face. Eventually, a different person comes along and says move and sucks up the fly. The friends are baffled at the ease.
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