Jeep Commercial

The focus group for this Jeep was for adults about 50 years of age. In the commercial, a man about 65 years of age pulls into his son's home and gets out of the car. Next scene shows his grandson getting into the driver side and the grandfather in the passenger. The grandfather mentions "you ready for your first lesson?" The grandson is excited, but nervous. Throughout the lesson, the grandfather starts mention many of the cars safety features. Each time he mentions one, the grandson does something on accident to show the feature. The grandson forgets to look at his rear mirror and almost hits a garbage can, but the grandpa is there to point out the back up camera that shows what's behind him. The grandson next almost hits a car on his side because he forgets to check his blind side, but the grandpa mentions the side mirror alerts if you get too close to another car. Almost on cue, the mirrors beep as the grandson barely misses another car on his left. It just so happens the car next to him is another grandfather with his grandson with the same Jeep. As they return home, the grandpa says "I hope you enjoyed your first lesson!" The grandson responds "I sure did" and reluctantly gives back the keys. The grandpa puts on some shades and drives off like a boss.