instagram:
Post picture with almond or original and hashtag
We decided on putting up pictures of what people used their Toblerone with. Creative ideas on different foods (cake, hot chocolate, brownies)
Youtube:
Mini episodes of how chocolate is made and how almonds are added to chocolate
Controversy: almonds should not be added
--Alternate endings and “like” the video--
- create characters out of both sides
Facebook:
Mini episodes also on facebook
“Like” Toblerone Almond or Original Toblerone to follow their campaign
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