For our typewriter advertisement, we decided to with a short commercial that featured our classy typewriter. It sits in the living room of a standard home and as the commercial progresses we see the changes of the living room. Specifically, we see that the radio of older generations change to older TVs, then to newer TVs to some higher-tech that implies that its in the future. Other stuff include the housing design going from older wood, to more urban style, to eventually a shiny type that shows the luxury of it all. We thought about including the transition of regular blinds to shades on the windows. In the middle of all the changes we have the typewriter that stays "timeless." That's what we chose as our slogan; Forever Timeless.
With the drastic changes of society, we went for a nostalgic feel, making the typewriter seem like that only product that stays the same, but is also easy to use and a main stable of the home. We went for a message that showed that while the typewriter is an older invention, its reliability and longevity lives through the changes of all technology.
We even decided to throw in a jab with perhaps an "iPhone" lookalike that makes fun of how many new models there are every year. The typewriter does the opposite. Instead of trying to make consumers keep buying new products, the typewriter is a relief compared to the ever changing market for new products.
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