Creativity - the key to success in advertisement

Creativity is obviously one of the more important factors of an advertisement. It doesn't matter if your message is a helpful or informative concept if you can't garner attention. Creativity often times needs to be fun and sometimes fresh. I've found that any commercial with animals, babies, or slow motion always attract my attention. Without creativity, ads would be completely pointless because no one would watch them. If no one watches them, your product fails along with it. However, with the addition of creativity your product will be considered memorable and probably gain an audience. In this example, the usage of the horse speaks to a large group of people and is able to make people watch. While there is no dialogue, the story is told through the emotion and reactions. An entire story is told and is able to captivate an audience, creating a special identity for Budweiser.