To be frank, who doesn't like boobies? A simple three word phrase sparked attention nation-wide towards a cause much bigger than a wristband. Keep A Breast Foundation made the right moves when it came to using a product to enhance their message.
The wristbands represent a cause for the fight against breast cancer. People that purchase the products are directly contributing to research done in hopes of a cure. The bracelet itself has a "blatant" style of message that immediately attracts attention. By understanding the consumer mind, Keep A Breast Foundation was able to attract the minds of possibly one of the most important consumer; young adults. The wristband itself is pretty stylish, which immediately allows self-conscious teens to not be embarrassed to wear them. At the same time, it develops an almost risque style that teens love.
The message is great because it is short and easy to remember. By targeting a specific age group, Keep A Breast Foundation is able to spread their cause to a new generation. The product is urban enough to attract youth and is a great way to unite to fight breast cancer.
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